아래 내용은 2020년말 기준의 내용입니다. 2023년말 현재에 확인하고 관리하길 바랍니다.
아마존 IPI 설명 및 관리 방법 요약
- 500점 기준
- 셀러와 아마존이 최고의 수익을 만들 수 있는지, 그래서 수요를 감당할 수 있는 충분한 재고가 있고 보충할 수 있는지
- 600점 이상 셀러 FBA 수익의 1% 미만 지출
- 200점 미만 셀러 FBA 수익의 24% 이상 지출
- 초과 재고비용이 청구가 예상되는 제품을 제거하고 그 비용으로 주력 제품에 투자해라.
- IPI = FBA 비즈니스 신용 점수
- 오래된 재고 제거 및 아웃렛 딜 생성으로 재고 관리
- 판매율 높이기 위해 신제품 광고
- 빠르게 판매되는 제품을 재입고하고 충분한 재고를 확보해라.
- 매주 업데이트 반영
- 500점 미만이라도 꾸준한 IPI 점수 관리는 더 많은 재고 공간을 확보할 수 있다.
- 인기 제품의 재고 보충 속도가 느리고 불량 제품의 처리가 느릴 때, IPI 점수가 낮아진다.
- 초과 재고란? 90일 이상의 공급 기간, 90일 이상의 오래된 재고
- Sell-through? 90일 동안 발송한 제품수 / 90일 동안 FBA에 보관된 제품수
- 아웃렛딜 판매로 부진 재고 처리해라. 3~4배 판매가 더 잘 된다.
- 아웃렛딜 적격 제품은 Improve Your Cash Flow 를 확인해라.
판매가 잘 되는 제품에 집중하고
판매가 부진한 제품은 처리하고
판매가 잘 되야 아마존도 셀러도 돈을 번다.
Improving your FBA inventory performance
Manage your FBA inventory effectively so that it leads to reduced overstock, better sell-through, and higher profits for your business. We measure inventory management through the Inventory Performance Index (IPI). This score is based on how well you do the following:
Reduce your excess inventory to increase your profitability.
Increase sell-through to balance your inventory weeks of cover.
Ensure that your inventory is buyable by fixing stranded listings.
Keep popular items in stock.
When you improve your IPI score, you can gain higher storage limits or be exempted from volume-based storage limits.
During our Amazon Accelerate virtual summit, we shared the actions that can help and hurt your IPI and the tools available on Seller Central to help improve your inventory management. You can view the Improving FBA Inventory Performance session in Seller University.
We would like to answer more of your questions.
Do old, deleted, listings negatively impact my IPI score?
No, IPI is based on your inventory performance of your on-hand inventory. Listings without ASINs, including non-replenishable products, with no inventory and no sales will not affect your IPI score. Ensure that when you delete listings, you do not have any units available for sale, this will cause the units to become “stranded”. Stranded units that are incurring storage fees without an active listing can impact your IPI score.
Once we move our IPI score above the required IPI threshold, will we get unlimited storage?
No. There are two score check weeks that we announce and evaluate to determine your storage limits each quarter. You will need to reach the required IPI score during either of these two score check weeks to be exempt from the storage limits in the next quarter. If your IPI score goes above the threshold only after the second score check week, you will still be subject to storage limits the following quarter. Your IPI score considers both your recent and long-term inventory performance, and is based on the duration that results in a higher score. Our aim is to ensure that IPI represents your overall inventory performance. We encourage you to maintain your IPI score in time for the next storage limit cycle.
If we have a SKU that is out of stock and inventory will not be replenished for 30 days, will closing that SKU until we replenish help our IPI score?
No. Flagging an ASIN as non-replenishable for short durations removes it from your FBA in-stock rate calculation, allowing you to better determine your in-stock rate, but does not impact your IPI score. In addition, ASINs, including non-replenishable products, with no inventory and no sales will not affect your IPI score.
For more information on IPI, visit Inventory performance.